AudienceSCAN
Menu

AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

Teens Command $75 Billion of Discretionary Spending

Michael Kors remains the No. 1 preferred handbag brand among teenagers, eclipsing Coach’s peak share in 2012. The Piper Jaffray Survey of 6,200 teens indicates optimistic economic views among the teens, with an average age of 16.3 years. Females are slightly less optimistic than their male counterparts.

read more

35% of Suburbanites are Aged 45-64 with Money to Spend

Retailers are urged to ditch millennials in favor of older shoppers. Retailers should stop wasting so much time trying to win over millennials because they’re often broke. Instead, they should target older shoppers with more money to spend. That’s a key finding from a report by Forrester Research Inc.

read more

12% Dissatisfied with Internet Provider

Comcast Corp. is the top Internet provider in the United States, followed by AT&T Inc., Time Warner Cable Inc. and Verizon Communications Inc. Google Fiber is thought to be a challenger, due to its higher speeds and massive reach. Respondents are more satisfied with Internet from wireless carriers than cable companies.

read more

Diet/Weight Loss Program Shoppers: Popular Plans Work

Under the Affordable Care Act, health plans must cover obesity screening and counseling. Pharmacists can provide these screenings, help patients develop long-term weight-management goals, and also offer education on weight management. But they also can direct patients to popular commercial weight-loss programs.

read more

51% Visit YouTube to Make it No. 1 Online Video Destination

YouTube remains the No. 1 online video destination, according to comscore, with 159.5 million desktop viewers in December 2014. The popularity of professionally and semi-professionally produced content on YouTube channels continues to drive engagement on the platform, with VEVO ranking as the No. 1 channel.

read more

‘Athleisure’ Trend Takes Over Men’s Wardrobes Too

NPR reports that, for the modern man, the sweatpant moves out of the gym, and into the office. The NPD group says sales of athleisure apparel were more than $35 billion in 2014, and that athletic apparel now makes up 17% of the entire American clothing market.

read more

Latte Lovers Line Up for Lessons

"Customers are paying to trade places with the barista. Latte classes are the hottest thing to come from the coffee bar. Many artisanal coffee operations have gone from being coffee shops to full-fledged coffee educators. Upscale coffee shops are opening their barista training up to the general public

read more

Car Owners Have Deflated Happiness with Run-Flats

Run-flat tires are letting the Air Out of Customer Satisfaction. Customers with run-flat tires are less satisfied overall and replace tires more frequently in the first two years of ownership than do those with non-run-flat tires, according to the J.D. Power 2015 U.S. Original Equipment Tire Customer Satisfaction Study.

read more