AudienceSCAN
Menu

AudienceSCAN

Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

Affluents Consciously Consume Quality First

The luxury market faces a drought in the USA as affluents choose conscious consumption, rather than conspicuous brands, according to Marketing in New Luxury Style in 2015: What Affluents Buy, How They Spend, Where They Shop & How They Feel about their Wealth & Finances.

read more

1/3 Order Wine More Often

Wine in restaurants and bars is challenged by myriad brands but consumers are more engaged, Technomic reports. Wine sales on-premise benefit from balancing familiar and new selections and helping consumers easily navigate the offerings. One-third report ordering wine more often in restaurants and bars.

read more

Fiat 500 No. 10 on Coolest Cheap Cars List

There's great news for car shoppers who want something fun that won't break the bank: Cool and affordable can coexist in a new car, as detailed in this list of the 10 Coolest New Cars Under $18,000 Of 2015 named by KBB.com. No. 1, once again, the Mazda3 is featured on KBB.com's annual list

read more

15% Lap it up for Sport and/or Exercise

Weekend athletes turn to high-end swimming lessons to fine-tune their techniques, The Wall Street Journal reports. Swim lessons can help serious weekend triathletes shave their times and improve their strokes. What many don't realize is that it is possible to be trained by former Olympians.

read more

34% Use Twitter, Want More Tweets

Better social media techniques increase fan interest, and engagement, the University of Missouri reports. A new study could provide valuable Twitter 'best practices' for many businesses. They found that the more individual teams released original content from their Twitter accounts, such as score updates

read more

79 Million Will Attend Weddings

When others say "I Do," your wallet will too. Guests commit by spending more than $670 to attend weddings this year, up 13% from 2014. Enthusiasm fades for destination weddings and DIY weddings. Like spring, wedding season has officially "sprung," and nearly 79 million Americans

read more

22% Set Goals to Get New Jobs this Year

Sacramento tops large counties in employment growth rate. The information sector posted fastest job growth. Sacramento was followed by two Texas counties: Travis (up 4.9% to 514,749) and Harris (up 4.7% to 2 million). Annual payroll in Sacramento rose 9.9% to $20.9 billion for the same period.

read more

Radio Stations Rally Around Social Media

Radio is more engaged with social media, especially with tweets. According to research by the Radio Television Digital News Association, radio stations are making strides in developing social media and mobile strategies to deliver news to new audiences.

read more