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DAILY BRIEFINGS

More Restaurants Promoting “Gluten Free” or “Signature” Items

Restaurants are shifting their business practices to introduce a greater number and wider variety of claims that reflect trending food concerns. According to Mintel Menu Insights, while the use of the term “organic” has declined, claims like “gluten free” are appearing more frequently on restaurant menus, posting a 200% increase between Q4 2010-13. And as operators try to signal that their offerings are unique, “signature” as an ingredient marketing claim grew 34%....

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Mobile Payments to Take Flight as Airlines Add More Payment Options

Airline passengers might be taking a closer look at the SkyMall magazine in the seat pocket in front of them, as more airlines add mobile payment options. More than a third (36%) of airlines plan to accept mobile payments on-board flights within the next two years, according to a new survey. Airlines expect mobile payment options to create extra revenue as more passengers pay for a flight, buy an upgrade, buy in-flight goods, etc....

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Cruise Ship Industry to Target Consumers with Image Campaigns

The winter cold and flu season may be behind us, but the damage has been done, especially to the cruise ship industry. The Harris Poll recently surveyed over 2,000 consumers and reports that the high-profile publicity about illness aboard several major cruise ships has dinged the industry’s reputation. Consumer trust regarding cruising has dropped, along with purchase intent....

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Mobile Device Ownership Driving Interest in Home Automation

Mobile devices and their ability to connect wirelessly have helped drive interest and awareness of home automation products and services. Among smartphone and tablet owners, 62% of consumers say they are “extremely or somewhat interested” in purchasing home automation products. More affordable options are also attracting a new market of younger, middle-class consumers, some of whom rent their primary residence....

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To Reach Buyers, Sellers Promote Home Warranties

With temperatures warming and the housing market improving, more consumers are out looking at properties. Many of these consumers will be first-time home buyers. As they venture into the home ownership market, these folks will worry about what might go wrong with the big ticket items like plumbing or heating systems. One way to ease their minds and increase sales is to offer a home warranty....

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Marketers Can Target Boomers with Convenience, Accessibility of Products

Companies are missing the mark when it comes to engaging and catering to the needs of the aging consumer. Marketers need to bolster efforts to better reach and cater to an aging demographic, such as using larger fonts on product labels and signage, and merchandising age-related products in one place and at arm’s length for easier accessibility....

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