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Marketing Research for Audience Optimization · Psychographic Segmentation · Purchase Intent

DAILY BRIEFINGS

In Menswear: Socks are the New Neckties

The garment historically worn for warmth and protection is making a move from commodity to fashion piece, with growth over the past few years morphing it into a $5.6 billion industry as of the 12 months ending August 2014 (Sept’13 – Aug’14), according to global information company The NPD Group. The socks category outpaced the overall $206.7 billion apparel market, growing +2 percent during this time, and also experienced strong growth in 2013, +8 percent, and in 2012, +5 percent....

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Charitable Givers Getting Younger

As the face of the U.S. changes, so does the demographic profile of charitable givers. The just-released survey from the Association of Fundraising Professionals-Greater Philadelphia Chapter focuses on donors located in the Delaware Valley. However, the results can be applied to other regions....

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Marketers Reaching Out to Spanish-Language Magazine Readers

Pew Research indicates that 37 million U.S. consumers speak Spanish. Many of these consumers aren’t comfortable reading in another language, especially English. They’re turning to Spanish-language publications in a big way and that trend is driving advertisers to spend more in this media format....

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Study Recommends Osteoporosis Screening for Men over Age 50

On October 20th, we celebrated World Osteoporosis Day. U.S. consumers are likely to believe osteoporosis is a women’s issue. But, the National Osteoporosis Foundation (NOF) is emphasizing that men, too, suffer from thinning bones as they age. And, a new survey shows men are often under-treated for weakening bones....

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Shoppers Seeking Quality Mobile Apps

Analysts have been predicting a mobile shopping boom as more consumers spend time with their smartphones and tablets. Contact Solutions, in its Mobile Shopper Cliffhanger report, points out that consumers have high expectations for the online shopping experience. They’re increasingly relying on mobile apps to deliver the convenience and deals they’re looking for....

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Nearly 60% of Small Business Saturday Shoppers Have Above-Average Incomes

Nearly 60% of U.S. Adults who shopped at a locally-owned business on Small Business Saturday in 2013 had above average incomes, according to a new whitepaper released today by AudienceSCAN®....

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Beer Drinkers Seeking Unique Flavors

Technomic’s 2014 Beer Tab report reveals that wine and spirits consumption has increased in the past year on a per capita basis by 0.7% and 0.3%, respectively. In general, beer consumption has dropped, per capita, by 2.2%....

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Auto Owners Overlooking Brake Fluid Maintenance

Changes in maintenance schedules due to advanced vehicle and fluid technology have changed vehicle service needs. Most motorists manage oil-change services appropriately but miss other critical maintenance items, according to a survey of AAA's nationwide network of Approved Auto Repair shops....

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